MORE THAN ARCHITECTS

A team of strategic storytellers

Huckabee Communications team develops branding and communications strategies that holistically tell a client’s story, increase engagement and elevate their image.

Tell your story.

With more than 55 years of service to educational clients, Huckabee knows that a strong school system creates a strong community. And your school district’s image plays a critical role in its success.

At Huckabee, our Communications team goes above and beyond to deliver the strategy, materials and stories needed to enhance, improve or maintain your district’s image. Through a holistic and intentional approach, we’ll capture your district’s story, personality, vision and educational beliefs to create a PR plan that will set you apart from the competition.

CLIENT COMMUNICATIONS LEADERSHIP

Lesley Weaver

SENIOR DIRECTOR OF CLIENT COMMUNICATIONS

As a former teacher and school district communications director, Lesley uses her 20-plus years of professional experience to help guide clients through branding, strategy and community engagement. She fully understands the challenges that educators face and she uses this perspective to thoughtfully plan and execute comprehensive public relations campaigns. Lesley is known as an expert in the field of school communications, and clients say she demonstrates Huckabee’s “more than” attitude by always being responsive, personable and strategic.

If you’d like to learn more about our Communications services, please email Lesley at lesley.weaver@huckabee-inc.com.

 CLIENT COMMUNICATIONS DIRECTORS

Arena Blake

Dallas/Ft. Worth

A former journalist and school district communications director, Arena has spent the last 15 years utilizing online trends and technology to build and engage digital communities through customized content, including websites, video and social media. She helps school districts implement a strategic communications plan to tell their story and drive community engagement.

Phyllis Grissom

Dallas/Ft. Worth

Phyllis’ goal is to make the process of bond planning accessible to all participants; through each step, she blends a district’s ideas with proven practices that lead to successful community engagement initiatives.

Justin Marino Headshot

Justin Marino

Houston

Justin has a background in communications, public affairs and public relations with a focus on education. He continues to support education by working alongside school districts to help communicate complex issues to all stakeholders and build a continuous pipeline for community engagement.

Traci Marlin

Austin

Traci has two decades of communication expertise in public education, with a focus on strategic planning and community engagement. Her proactive approach of educating and activating community members has fueled successful, award-winning bond programs.

Kim Sneed

San Antonio

Kim has over 18 years of experience in school district communications. She finds innovative ways to communicate with communities by shining the spotlight on the great stories that emerge from classrooms and providing quality information to staff, parents, students, and the community built on trust and transparency.

 CLIENT COMMUNICATIONS SUPPORT

Devon Kinnibrugh

COMMUNICATIONS COORDINATOR

Jenni Taylor

COMMUNICATIONS COORDINATOR

Casey Kleeb

GRAPHIC DESIGNER

Kelsey Griffith

GRAPHIC DESIGNER

Bryce Powers

VIDEOGRAPHER

CLIENT COMMUNICATIONS SERVICES

COMMUNICATIONS + PUBLIC RELATIONS
Communications Audit
Comprehensive Plans + Campaigns
Internal + External Communications
Media Messaging
Crisis Communications

BRANDING
Situational Analysis of Brand Position
Brand Development
Graphic Design
Environmental Graphics

MARKETING + ADVERTISING
Motion Graphics
Photography
Social Media
Storytelling
Videography

ELECTION SERVICES
Community Engagement
Committee Facilitation
Survey Coordination
Voter Analysis + Election Reporting
District Informational Campaign

CASE STUDIES

Manor ISD

Communications Campaign

Manor ISD, a fast-growth district of approximately 10,000 students bordering Austin, was amidst academic and enrollment challenges when they turned to Huckabee to help them develop a campaign to attract and retain students by highlighting academic progress in the district and its unique academic pathway offerings.

Our process for developing a communications campaign for Manor ISD began with a comprehensive research phase to properly understand and assess the current positioning of the district. Our report focused on four areas of research: data collection, perception survey, competitive positioning analysis, and brand audit. Upon completion of the research phase, Huckabee developed campaign recommendations based on the findings.

Ultimately, the “Making Our Way” campaign was developed and implemented. The Huckabee team provided turnkey services from the strategy, messaging, graphic design and videography to produce a comprehensive campaign that included print, videos, advertisements and social media.

Channelview ISD

Storytelling, Videography
+ Election Services

Channelview ISD is a 6A school district located approximately 15 miles east of downtown Houston. With consistent growth putting almost every campus at capacity and many campuses over 40 years old, CISD hired Huckabee to guide them through what would be their first bond election in a decade.

Huckabee worked with CISD to facilitate a citizens’ planning committee to study and prioritize the facility needs of the district, ultimately leading to overwhelming consensus to call for a $195.4 million bond election for May 4, 2019.

With a focus on growth, safety and the unique impact to each campus, Huckabee developed a bond information campaign that led to 75.23% of the community voting in favor, the highest approval rating in district history.

During the community engagement efforts of the bond election, CISD realized a need to improve communication with stakeholders and how they share their story with the community and beyond. The district engaged Huckabee to produce a “Look Inside Channelview ISD,” a state-of-the-district video that captures the unique personality of Channelview ISD and tells the story of the amazing things happening in the district. Huckabee also helped CISD produce their Back-to-School issue of ChannelViews, giving new life to a district newsletter with fresh, engaging graphic design. A district-wide brand refresh is now underway. We love when we can provide MORE for our clients.