MORE THAN ARCHITECTS

A team of strategic storytellers

Huckabee Communications team develops branding and communications strategies that holistically tell a client’s story, increase engagement and elevate their image.

Tell your story.

With more than 50 years of service to educational clients, Huckabee knows that a strong school system creates a strong community. And your school district’s image plays a critical role in its success.

At Huckabee, our Communications team goes above and beyond to deliver the strategy, materials and stories needed to enhance, improve or maintain your district’s image. Through a holistic and intentional approach, we’ll capture your district’s story, personality, vision and educational beliefs to create a PR plan that will set you apart from the competition.

COMMUNICATIONS LEADERSHIP

Suzanne Marchman

DIRECTOR OF CLIENT COMMUNICATIONS

Suzanne has extensive experience working in and for public education at the state and local levels. She spent nearly 10 years as a high school teacher, worked in communications at the Texas Education Agency (TEA), directed communications for the Texas Association of School Administrators (TASA) and served as the Chief Communications Officer in Georgetown ISD. She is passionate about engaging communities to become advocates for student success and thrives on finding personalized solutions to meet each district’s unique needs.

If you’d like to learn more about our Communications services, please email Suzanne.
suzanne.marchman@huckabee-inc.com

Megan Smith

DIRECTOR OF CLIENT COMMUNICATIONS

As Director of Client Communications, Megan is entrenched in Texas communities. She has a comprehensive understanding of the complexities and challenges of public education and knows the importance of a strong community to a strong school system. Her experience allows her to fully understand the challenges that districts face and she uses this perspective to thoughtfully plan and execute comprehensive public relations campaigns.

If you’d like to learn more about our Communications services, please email Megan.
msmith@huckabee-inc.com

OUR SERVICES INCLUDE:

COMMUNICATIONS + PUBLIC RELATIONS
Communications Audit
Comprehensive Plans + Campaigns
Internal + External Communications
Media Messaging
Crisis Communications

BRANDING
Situational Analysis of Brand Position
Brand Development
Environmental Graphics

MARKETING + ADVERTISING
Motion Graphics
Photography
Social Media
Storytelling
Videography

ELECTION SERVICES
Community Engagement
Committee Facilitation
Survey Coordination
Voter Analysis + Election Reporting
District Informational Campaign

CASE STUDIES

Manor ISD

Communications Campaign

Manor ISD, a fast-growth district of approximately 10,000 students bordering Austin, was amidst academic and enrollment challenges when they turned to Huckabee to help them develop a campaign to attract and retain students by highlighting academic progress in the district and its unique academic pathway offerings.

Our process for developing a communications campaign for Manor ISD began with a comprehensive research phase to properly understand and assess the current positioning of the district. Our report focused on four areas of research: data collection, perception survey, competitive positioning analysis, and brand audit. Upon completion of the research phase, Huckabee developed campaign recommendations based on the findings.

Ultimately, the “Making Our Way” campaign was developed and implemented. The Huckabee team provided turnkey services from the strategy, messaging, graphic design and videography to produce a comprehensive campaign that included print, videos, advertisements and social media.

Channelview ISD

Storytelling, Videography
+ Election Services

Channelview ISD is a 6A school district located approximately 15 miles east of downtown Houston. With consistent growth putting almost every campus at capacity and many campuses over 40 years old, CISD hired Huckabee to guide them through what would be their first bond election in a decade.

Huckabee worked with CISD to facilitate a citizens’ planning committee to study and prioritize the facility needs of the district, ultimately leading to overwhelming consensus to call for a $195.4 million bond election for May 4, 2019.

With a focus on growth, safety and the unique impact to each campus, Huckabee developed a bond information campaign that led to 75.23% of the community voting in favor, the highest approval rating in district history.

During the community engagement efforts of the bond election, CISD realized a need to improve communication with stakeholders and how they share their story with the community and beyond. The district engaged Huckabee to produce a “Look Inside Channelview ISD,” a state-of-the-district video that captures the unique personality of Channelview ISD and tells the story of the amazing things happening in the district. Huckabee also helped CISD produce their Back-to-School issue of ChannelViews, giving new life to a district newsletter with fresh, engaging graphic design. A district-wide brand refresh is now underway. We love when we can provide MORE for our clients.